Uber Eats / Doordash

An early project in my journey as an Associate Design Manager on PepsiCo’s Experiential Team, these campaigns for Uber Eats and DoorDash were designed to drive sales around key holidays for each brand. I created customer-specific visuals and shopper-ready assets that connected seasonal moments to product love — making sure every touchpoint gave people a reason to hit add to cart when it mattered most.