Super Bowl LVIII

Seventeen activations. Four days. One city that never slows down. My first big swing as part of PepsiCo’s Experiential Team was Super Bowl LVIII in Las Vegas where I led content creation and provided on-site design support across a portfolio of brands. From sunrise call times to midnight edits, it was a crash course in making sure everything looked as high-impact as the brands we repped — and an unforgettable way to jump into the deep end.