Super Bowl LIX

A whirlwind of 11 activations across New Orleans, my second Super Bowl with PepsiCo had me leading the content capture team while also providing on-site design support. From sunrise shoots to late-night edits, we kept the brands sharp and the visuals sharper — making sure every moment looked as big as it felt. Fast-paced, high-stakes, and all heart, this one was a masterclass in showing up and showing out.