PepsiCo Office PRIDE Happy Hour

For PepsiCo’s 2024 Pride Happy Hour, I built a visual identity from scratch — starting with my own hand-drawn illustrations and expanding them via Midjourney to create a full graphic system that worked across all touchpoints. And because Pride is meant to be felt loud, I brought in the first drag queen to ever perform in our office, Ruby Fox, to help us celebrate with a night of joy, visibility, and effervescent death drops.